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Client Background :
● Client: Leading global VoIP custom software maker with 600+ clients across
the world.
● Industry: IT
● Area of operation: Global
● Products/ Services: Content services
● Employees: Over 300 employees
Challenges
The India-headquartered global software maker was looking for a content partner to meet its diverse content n eeds spanning long and short form assets including newsletters, EDMs, press releases, social media posts, videos, blogs , guest posts and case studies. This was to be adequately supplemented by whitepapers, e-books and pillar content forms. The company was looking for a partner who understood the B2B Tech Marketing space and would create content that’s accurate, well written and deliver as per timelines.
Solution
Koda helped the company to chart out appropriate content to meet its objectives and establish itself as a thought leader with well-crafted content. Koda’s expertise to create various form factors helped the company in ramping up its content marketing easily.
Business Impact
The client leveraged this partnership with KODA to create a content repository in various form factors.
● Created multiple types of digital content.
● Created content featuring Gartner and other such mentions for the company.
● Created 50+ different long form content types each month (Blogs/ Guest post/
Social media/ Linkedin post / Video scripts / Emailer/ Newsletter/ Ebook/ PPT).
● Helped build reputation through well researched and written B2B content within the IT sector.
● Website overhaul (relaunch).
Check what the client has to say about the engagement with Koda
“After we started working with Koda, we were able to generate content in a much more efficient and scalable and timely fashion. The Koda team of writers were able to grasp and understand our unique needs. The content required fair comprehension of programming languages, VoIP space, and trending topics like AI/ML, and DevOps. The team’s effort in research and writing authentic content shows in the assets produced. It has immensely helped in our marketing campaigns,“ says Priyanka Tiwari, Senior Manager Marketing.
Sadaf Tanzeem is the Senior Content Marketing Specialist at Koda. Passionate about marketing and storytelling, she believes words are more than just copy and numbers are more than just data—they are the shortest distance between a brand and the people it wants to reach. At Koda, she creates insightful, engaging, and value-driven content focused on technology, digital transformation, and business growth. Outside of work, Sadaf enjoys playing the guitar, reading books, and exploring hiking trails in the mountains.
