Leading the Way: How KODA Aligns with FinTech Clients’ Content Strategies
March 31, 2023
Area of operation: Global
Product/Services: Content Marketing Services
The FinTech industry is a rapidly expanding sector that is transforming the traditional financial services landscape. From mobile payment platforms to blockchain-based solutions, to identity verification there are various types of FinTech companies emerging in the market. According to recent statistics, the global FinTech market size is expected to reach $460 billion by 2026, with a CAGR of 23.8%. The industry is also witnessing a rise in the number of unicorn companies, with at least 21 new unicorns in 2022 alone. With so many new companies entering the market, it can be challenging for businesses to effectively communicate their unique value proposition and stand out from the competition. They need a content marketing partner with extensive experience in the FinTech industry to help them achieve their marketing objectives and establish themselves as leaders in the field.
KODA has extensive experience in generating effective content for a diverse range of FinTech companies, from unicorn startups to early stage ventures, IPO bound companies, Series A funded firms, bootstrapped businesses among others. Our team of content creators and marketing experts have successfully partnered with these types of companies and helped them achieve their content marketing goals.
KODA content marketing strategy for the FinTech industry is focused on a range of content types:
- For Awareness: KODA creates informative guidebooks, handbooks, blogs, social media posts, email newsletters, videos, and e-books that help potential customers understand the value and benefits of the company’s products and services along with SEO management. These posts cover topics such as identity verification, fraud detection, hyper-personalization, cash management, sourcing, and account payables while covering a vast amount of topics under digital banking.
- Thought Leadership: KODA develops thought leadership content such as whitepapers, research reports, case studies, and playbooks that position FinTech companies as industry leaders. These materials highlight the companies’ innovative approach to digital banking and commitment to their respective products and services.
- Promotional Content: KODA creates promotional content such as press releases, product launch announcements, and media articles that help FinTech companies build brand awareness and credibility among potential customers and investors.
KODA has a proven track record of success in generating effective content for FinTech companies along with SEO capabilities. By aligning with their clients’ content strategies and creating engaging content that positions them as leaders in the industry, KODA has helped their clients achieve their marketing objectives and drive business growth. Their satisfied clients comprise companies in the sector, including digital banks, payment processors, investment platforms, and more.
As per a recent survey by Koda, 82% of Fintech respondents analyze the increase in website traffic to evaluate their content marketing strategies.
Generating quality leads with content and proving the ROI of the content were reported as the biggest marketing challenges by 60% of Fintech respondents. (The Go-To Content Marketing Planner for 2023)
KODA helps Fintech companies overcome these challenges by creating SEO-optimized content that is engaging, informative, and tailored to their target audience. KODA’s content marketing campaigns have helped Fintech companies generate interest, awareness, and thought leadership. If you’re a FinTech company looking for a content marketing partner with extensive experience in the industry, KODA is the right choice for you.
With a proven track record of success and numerous satisfied clients, KODA can help you achieve your marketing objectives and establish yourself as a leader in the competitive FinTech landscape.
Contact KODA today to learn more about content marketing services for your FinTech company.