Absent when the shortlist forms
Buyers begin with generic capability and spec searches, not your brand. Rank only for your name and you never enter consideration.
SEO · AEO · AI SEO for Manufacturing
Manufacturing SEO that turns search into qualified RFQs.
Koda is a manufacturing SEO agency for industrial companies. We build technical, spec-driven search strategies that reach engineers and procurement teams during the research phase so you enter the shortlist and win RFQs, not just rank for your own brand name.
- Spec-driven content
- Engineer & procurement buyers
- RFQ generation
- Reach engineers & buyers
- Spec & capability terms
- Built for RFQs
- Long-cycle attribution
Get a free PPC audit
Tell us where you are. We’ll map your funnel and show the fastest CAC wins within 2 business days
Why generic SEO fails manufacturers
Your buyers are engineers. They research for months before they ever call.
Industrial buyers run 8–12 searches and spend most of the buying process researching online before contacting sales. If you only rank for your company name, you're invisible for the entire phase where the shortlist gets built and generic B2C SEO tactics don't reach technical, procurement-driven buyers.
Chasing volume, not specs
High-volume keywords bring the wrong visitors. Engineers search for exact processes, tolerances and certifications the specific terms most agencies ignore.
Nothing that answers an engineer
Without spec sheets, material comparisons and DfM content, you can't satisfy a technical evaluator or earn their trust.
Long cycles hide SEO's value
With 6–18 month cycles and multi-stakeholder decisions, single-touch attribution buries SEO's real contribution to won deals.
What we do
Technical, spec-driven SEO for industrial buyers.
We build the content and visibility that reaches engineers and procurement teams at every stage of a long, technical buying cycle.
Capability & spec SEO
Ranking for the process, material, tolerance and certification terms buyers actually search.
- Capability & process pages
- Spec & tolerance content
- Certification & QC pages
Technical content
Spec sheets, material comparisons, DfM guides and case studies that satisfy engineers.
- Downloadable spec sheets
- Material & process comparisons
- Technical case studies
AI SEO & discovery
Being surfaced as a supplier in AI-driven search and answer engines.
- Entity & supplier signals
- AI-answer optimisation
- Structured product data
RFQ conversion & tracking
Turning technical visits into RFQs, with attribution built for long cycles.
- RFQ & quote-request paths
- Multi-touch attribution
- CRM-connected reporting
How we work
From audit to a steady flow of RFQs.
-
Audit
We map how visible you are across the buyer research journey and spec searches.
-
Strategy
A plan targeting capability, spec and certification intent by buyer stage.
-
Execute
Technical content and pages ship that answer engineers and procurement.
-
Convert
RFQ paths and long-cycle attribution turn visibility into tracked pipeline.
Questions
What manufacturers ask before starting.
How is manufacturing SEO different?
It targets a small, technical audience engineers and procurement over long, multi-stakeholder buying cycles. The keywords are specific (processes, tolerances, certifications), the content is spec-driven, and success is measured in RFQs and quoted pipeline, not raw traffic.
How long is the SEO timeline for manufacturers?
Expect initial ranking improvements in 3–4 months, meaningful traffic by 6–8 months, and lead impact around 9–12 months. Because industrial sales cycles run 6–18 months, we use longer attribution windows so SEO's contribution is measured properly.
Can SEO really lower our cost per lead?
Typically yes. Trade-show and event leads are expensive; well-executed industrial SEO tends to produce a much lower cost per lead over time because every optimised page keeps working long after it's published.
Do you create the technical content, or do we?
We can do both — working from your engineers' input to produce spec sheets, comparisons and DfM content, or optimising and structuring what you already have so it ranks and converts.
See where you're missing RFQs during buyer research.
Book a call or request a free manufacturing SEO audit. We'll show where you can enter the shortlist and win more RFQs.