Today SaaS is the darling for both investors and users. However, like any industry, there are too many SaaS players vying for business
SaaS companies thrive and survive on lead generation, which unsurprisingly, also happens to be their biggest challenge.
The one sure-shot success strategy that SaaS companies can adopt to bring customers on-board is build brand awareness. It’s easier said than done, of course.
Despite the COVID-19 pandemic causing havoc across the world and hurting all businesses, one industry that is expected to be resilient in the face of this storm is SaaS.
Marketing is the engine that drives your SaaS business into the next phase of expansion. It’s the most important thread that ties all the functions of your business together and leads it to success.
SaaS products with its greater flexibility, control over cost and ease of use finds its place in the technology.