Be Future-ready with The Right Content: 7 Reasons Why Investing In Content Marketing Is A Game Changer

Content marketing has undergone a sea change in this dynamic, ever-evolving digital world. With a staggering 82% of marketers harnessing the power of content marketing to drive leads and boost their ROI, it’s clear that this approach is no longer a nice-to-have, but a must-have for businesses. And the best part? The current trend of short-form videos and memes is presenting businesses with an opportunity to not just meet but exceed their goals, by delivering 10x returns on their investment in high-quality content.

Content marketing is all about providing your audience with what they’re searching for while they’re on the lookout for it, ultimately driving sales. Let’s dive into the top 7 content marketing benefits so you can grasp its immense value for your business.

7 serious perks of investing in content marketing

Content marketing has been around for some time. There are a lot of B2B as well as B2C brands that have leveraged content to build their brand and gain a significant spike in their revenue curves. Here is how that was achievable.

1.Uplifts brand affinity and loyalty

Modern customers are picky and they judge every brand based on the content they put out on different online platforms. By consistently providing valuable and relevant content to your audience, you’re establishing your brand as a trusted and credible source of information. This, in turn, will lead to increased brand loyalty, as your audience becomes more invested in your brand and the products or services you offer.

2.Boost sales through retargeting

It becomes easier to retarget your audience many times over through content marketing. For instance, you can target previous website visitors with ads for the products or services they previously viewed. This will increase the chances of them making a purchase, as they’re already familiar with your brand and have expressed interest in what you have to offer. It is one of the best B2B content marketing strategy as a whopping 95% of B2B buyers consume at least three pieces of content from a brand before purchasing from them. 

3.Amplifies brand awareness

Content marketing is also a great way to amplify brand awareness. By creating and sharing quality content on a regular basis, you’re increasing the visibility of your brand and reaching a wider audience. This increased exposure will lead to increased brand recognition and awareness, which is essential for attracting new customers and building a strong brand image.

4.Build social media trust

Social media is a crucial aspect of any content marketing strategy. By sharing your content on social media, you’re building trust with your followers. This is because social media is a platform for building relationships and connecting with others, and when your followers see that you’re consistently providing value, they’re more likely to trust and engage with your brand.

5.Sells to ideal customers without annoying them

When your brand starts publishing value-added content, you’re positioning your brand as a trusted advisor. As a result, your audience is more likely to come to you when they’re ready to make a purchase. This is a much more effective and non-intrusive way of selling, compared to traditional pushy sales tactics.

6.Unburdens your customer service team

When you provide helpful content, you are proactively addressing common questions and concerns that your customers may have. This not only helps to improve the customer experience, but it can also significantly reduce the workload of your customer service team. By anticipating and addressing common customer inquiries through valuable content, your customer service team is freed up to focus on more complex and time-consuming issues that require their attention and expertise.

For example, imagine that you run an online clothing store and receive a high volume of customer inquiries about sizing information. Instead of having your customer service team constantly respond to these inquiries, you can create a size guide on your website and share it through your social media channels. By doing this, you are providing customers with the information they need to make informed purchasing decisions, reducing the number of inquiries that your customer service team needs to handle, and freeing them up to handle more complex customer issues.

7.Compounds your marketing ROI

Unlike other marketing strategies that may have a limited shelf life, content marketing is an investment that continues to pay dividends long after it’s created. By building a library of quality content, you’re creating an evergreen asset that will continue to drive traffic, leads, and sales for years to come.

Best time to start your content journey!

The advantages of content marketing are only beginning to surface, and there is much more to explore. For example, content marketing can enhance your brand image, enhance your performance, expand your audience reach, and even make you a hit at social gatherings. We hope this list has sparked some ideas on how you can maximize the value of your content. If you are seeking professional help, Koda is the ideal pick for handholding you through the implementation of a successful content marketing strategy to fetch the best  ROI.