0
+
HAPPY CLIENTS
0
+
CONTENT ASSETS DELIVERED EACH MONTH
0
+
B2B SaaS
CONTENT MARKETING AGENCY
An award winning content-first, digital marketing agency that drives the right conversations, turns leads into interests, and builds your brand.
OUR NICHE: B2B CONTENT/DIGITAL MARKETING
Content marketing simplified for you
Koda is a content marketing agency based in Bangalore that is committed to crafting quality content for complete funnel marketing strategies. As a content-first digital marketing agency, we deliver on both strategy and execution. Our team employs a scientific approach to inbound marketing and content marketing strategies to create the ideal content for achieving goals. We curate and execute cutting-edge content to draw in your target audience and drive leads through your sales funnel. We also have expertise in ABM marketing.
KODA AT A GLANCE
B2B SaaS Content Marketing Agency
WHY CHOOSE US?
01
INDUSTRY-SAVVY CONTENT CREATORS
Our team of subject matter experts specialize in accelerating growth for B2B tech companies engaged in today’s demanding and highly technical industries. We produce original, pertinent, and captivating content to receive the undivided attention of your target audience.
DIGITAL STRATEGY MAVENS
We are dedicated to boosting your online presence through strategies that grow traffic, enhance brand awareness, and foster engagement across various digital platforms. We expertly navigate the fast-paced tech landscape, transforming digital ingredients into golden opportunities for your B2B tech company.
OUR PHILOSOPHY
At its heart, our philosophy of content marketing is simple: create the best possible content for our clients and make a real difference in the success of their businesses. Our goal is to provide our clients with informative, relevant and engaging content form factors in the most effective ways to accelerate growth.
OUR VISION
Our goal is to be the go-to agency for B2B tech and SaaS content marketing. We will continue to create content that is tailored to each business’ specific needs in order to achieve this status.
BRANDS THAT TRUST US
CLIENT TESTIMONIALS
We engaged Koda to be an extended arm of our marketing team. Tuhina and her team have done an excellent job helping us with coming up with a go-to-market plan and strategy and executing it. Koda helped us rebrand the company with collaterals, blogs, website, and social media game plan. I would recommend this excellent team for anyone who wants to rebrand their organization.
HIMANSHU OJHA
Koda team led by Tuhina are amazing to work with. They are professional & deliver content on-time. They had some good ideas while executing our project.
PALLVA BARAH
MEET THE TEAM
KODA @ WORK
FAQs
When it comes to B2B content marketing, there are several types of content that can be effective in reaching your target audience and achieving your marketing goals. Here are some examples:
- Blog posts: Blogs are a great way to establish thought leadership, provide helpful information, and engage your audience. They can cover a wide range of topics, from industry news to how-to guides.
- E-books and whitepapers: These longer-form pieces of content can be used to provide in-depth information about a particular topic. They can be especially useful for lead generation.
- Case studies: Case studies provide real-world examples of how your product or service has helped other businesses. They can be a powerful tool for building credibility and trust.
- Videos: Videos can be a great way to showcase your products or services, provide educational content, or even just entertain your audience.
- Infographics: Infographics are a visual way to communicate complex information. They can be a great way to provide data or statistics in an easy-to-digest format.
The frequency of content creation for your B2B content marketing strategy will depend on several factors, including your budget, resources, and marketing goals. However, here are some general guidelines:
- Blog posts: Aim to publish new blog posts at least once a week.
- E-books and whitepapers: These longer-form pieces of content take more time to create, so aim for one every month or two.
- Case studies: You may not be able to produce case studies as frequently as other types of content, but aim for at least one every quarter.
- Videos: The frequency of video production will depend on your budget and resources. However, aim to produce at least one video per month.
- Infographics: Infographics can take a bit longer to create, so aim for one every two months.
To measure the effectiveness of your B2B content marketing efforts, you need to track a variety of metrics. Here are some key metrics to consider:
- Website traffic: Monitor your website traffic to see how many visitors are coming to your site as a result of your content marketing efforts.
- Engagement: Track the number of likes, shares, and comments your content is receiving on social media and other platforms.
- Conversions: Keep track of how many leads or sales you’re generating as a result of your content marketing efforts.
- Return on investment (ROI): Calculate the ROI of your content marketing efforts by comparing the cost of producing the content to the revenue generated from it.
To ensure that your B2B content marketing is relevant to your target audience, you need to start by understanding who your audience is and what their needs and pain points are. Here are some tips:
- Develop buyer personas: Create detailed profiles of your ideal customers, including their demographics, job roles, and pain points.
- Conduct research: Use surveys, interviews, and other research methods to gain insights into your audience’s needs and preferences.
- Address their pain points: Use your research to create content that provides solutions to your audience’s most pressing problems.
- Personalize your content: Tailor your content to specific segments of your audience, such as by industry or job role.
To ensure that your B2B content marketing is relevant to your target audience, you need to start by understanding who your audience is and what their needs and pain points are. Here are some tips:
- Develop buyer personas: Create detailed profiles of your ideal customers, including their demographics, job roles, and pain points.
- Conduct research: Use surveys, interviews, and other research methods to gain insights into your audience’s needs and preferences.
- Address their pain points: Use your research to create content that provides solutions to your audience’s most pressing problems.
- Personalize your content: Tailor your content to specific segments of your audience, such as by industry or job role.
After we started working with Koda, we were able to generate content in a much more efficient and scalable & timely fashion. The Koda team of writers were able to grasp and understand our unique needs. The content required fair comprehension of programming languages, VoIP space, and trending topics like AI/ML, and DevOps. The team’s effort in research and writing authentic content shows in the assets produced.
PRIYANKA TIWARI Sr. Marketing Manager